Category: Storytelling

August 1, 2017

Like Mike: Love what you do (or talk to someone who does)

On a recent family vacation, I was sitting around with my brother-in-law, Mike, enjoying the quiet after we had all put our kids to bed. I’d noticed that he’d been wearing a t-shirt with his company logo on it all week. The shirt is dark gray, with five Post-It notes on the front. Each one […]

January 5, 2015

What’s your story?

In my former life, I held the role of “chief storytelling officer” at Flying Horse Farms, a camp in Ohio for children with serious illnesses. My job was to create the brand for the organization from the ground up: to establish the mission, vision, and core values, and then to share that brand story with […]